Recently there was an article in ComputerWorld which addressed a new avenue for Corporate Blogging. The issue entitled Corporate Blogs Take On an Edge, speaks on where these blogs are no longer talking about direct issues that effect the company, employees or products. What a novel idea!
One of the main challenges that arises after creating a blog is “how do you get the word out”? ….and now companies have an epiphany. If you write about hot topics in the news or edgy commentary more readers will be intrigued and there for flock to your blog. Once you have the audience you can throw other information pertinent to your company.
Just imagine how this can effect recruiting!
